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Xbox has withdrawn funding and publishing support for IO Interactive's online fantasy RPG, Project Fantasy, marking a significant shift in the studio's immediate plans. IO Interactive confirmed that "a relationship with an external partner on our own IP, Project Fantasy, has come to an end," warning of short-term consequences around "staffing decisions"—widely interpreted as layoffs.

Bloomberg identified the external partner as Microsoft's Xbox division. An Xbox spokesperson stated that the company is "taking a fresh look at where we invest so we're focusing on our highest priorities," adding that overall games spending remains unchanged but the allocation of resources is shifting.

Project Fantasy's Development

Project Fantasy began development in 2021, shortly after COVID, and was formally announced in 2023. It had the second-largest development team at IO Interactive—behind the recently released 007 First Light but ahead of the Hitman series—and is led by studio co-owner Christian Elverdam. IO Interactive chief development officer Véronique Lallier previously described the project as a new IP that the studio is excited to build with different game experiences.

Wider Xbox Restructuring

Microsoft's decision comes under the leadership of Asha Sharma, who took over from Phil Spencer and Sarah Bond earlier this year. Sharma's "reset" is expected to begin around July 6 and may include layoffs and potential studio sell-offs or closures. Arkane, the developer behind Dishonored and Prey, has been reported as another studio at risk within this restructuring.

IO Interactive's Position

Despite the setback, IO Interactive remains confident. The studio recently released 007 First Light to strong reception—called a "narrative tour-de-force" in reviews and selling nearly 3 million copies in its first week. That success strengthens IOI's position as it seeks alternative paths for Project Fantasy. IO Interactive stated it is "100 percent committed" to the project and that the IP "will see the light of day."

About 007 First Light

007 First Light invites players to step into the shoes of a 00 Agent, navigating a world full of glamour, danger, and cutting-edge espionage. The game masterfully blends stealth, tactical action, and cinematic driving sequences as you improvise through high-tension missions and striking locations. Every level rewards creative problem-solving, whether you’re slipping past guards or launching into an explosive escape, all heightened by immersive visuals and dynamic storytelling. For those eager to jump into this Bond-inspired adventure, grabbing a LootBar 007 First Light key unlocks one of the most polished and atmospheric stealth-action experiences available.

What is the 007 First Light Xbox/PC Key?

The 007 First Light key is an official digital license that lets you unlock and play the game on Xbox or PC platforms.\nYou can obtain this key by topping up your balance on game trading sites such as G2A, Eneba, or Kinguin, where it’s sold as a redeemable code.\nThese platforms offer instant delivery of the 007 First Light key after a secure top‑up and checkout process.

How to buy 007 First Light - Game key on LootBar?

To begin your journey of acquiring a LootBar 007 First Light key, start by visiting the LootBar platform online.
If you're a returning user, simply log into your existing account; otherwise, create a new one through the easy sign-up form.
Once inside, navigate to the top menu bar and hover over the "Game key" section to reveal the dropdown, then specifically select the "007 First Light" option from the list of available titles.

After choosing the desired game key variant from the displayed options, proceed by clicking the prominent "Buy Now" button on the page.
Follow this by picking your preferred payment method from the provided choices and finalizing the transaction to confirm your order.
You'll then need to furnish any necessary delivery details as prompted, after which you can sit back and await the prompt arrival of your game key.